KIHEI, Hawai'i, June 30, 2008 – Akimeka LLC, a fast-growing government IT solutions company, has launched a comprehensive marketing campaign to promote and brand the company. The program includes a new logo, tagline, Web site, marketing materials, and advertising. Developed in conjunction with the Grover Group, a Washington, D.C., area marketing company, the new brand better reflects what Akimeka is today and where the company is going in the future.
“Our new tagline: ‘High priority. High Impact.’ defines the important work we do for our customers,” said Vaughn Vasconcellos, Akimeka president and CEO. “Whether it’s helping transform the future of military medicine, providing trusted access to vital classified information, or saving lives by enhancing 911 services, we meet our customers’ high-priority challenges with high-impact IT solutions.”
The new brand also emphasizes Akimeka’s Hawaiian heritage, especially the company’s value system that is based on Hawaiian culture. It also clearly defines Akimeka’s major solution areas: medical logistics, medical command and control, e-health, information assurance, and public safety. These solutions are built on the latest technologies including enterprise architecture, Web-based technologies, database management, software engineering, security, and geographic information systems (GIS).
“We thought that the time was right for a coordinated communications program that represents our vision, values, and capabilities,” said Vasconcellos. “We see clear communications as an important building block for continued growth and excellence.”
Akimeka develops advanced IT solutions that help government customers make critical decisions, support troops around the globe, and respond rapidly to emergencies. By blending top technical talent, specialized domain knowledge, and superior customer service, Akimeka delivers high-impact solutions for high-priority challenges. A fast-growing Native Hawaiian company, Akimeka is ISO 9001:2000 certified and has offices in Honolulu, Maui, Orlando and Tampa, FL, San Antonio, TX, and the Washington D.C area.